Gigaset AG, Munich, is an internationally active communications technology company. It’s the European market leader for DECT telephones. This premium provider with some 1,250 employees and operative sales offices across 70 countries is the market leader worldwide.
“We’re passionate about communication. Communication with our quality products and innovative technologies has one central premise. It’s clear, close and simple. We’re Europe’s undisputed market leader for DECT telephones and rank among the top mobile phone manufacturers worldwide.”
Raphael Dörr, Senior Vice President Corporate Communications & Investor Relations bei Gigaset
Raphael Dörr explains in an interview why Gigaset chose youknow explainer videos and relates their experiences.
Thanks to new technologies and possibilities, telephony today offers customers numerous advantages. At the same time, fixed-line telephony initially appears to be rather complicated. Terms like All-IP, VoiP and internet telephony have never been an issue for classic fixed-line customers before. As a pioneer in wireless telephony, Gigaset’s portfolio naturally also includes modern solutions – and that’s what we wanted to communicate to our customers – short and simple.
How did you go about selecting the provider?
We evaluated several providers and their websites, and held internal discussions on the subject (Communications and Marketing). What finally convinced us was the recommendation of a former colleague who did a testimonial for youknow.
Our previous product films and videos were always sophisticated productions – with actors or complex 3D animations – which we used mainly on our home page. The explainer videos were intended to provide a strong contrast to these films and make a powerful impact on social media (mostly for mobile use).
Mainly across social media. Gigaset has accounts on Facebook, Twitter and Instagram as well as a corporate blog. These are the main channels for the video. We have also made the link available to bloggers and journalists to embed in their content to generate a broader reach.
What did you expect in terms of performance?
We were convinced that the format had potential – but didn’t have any specific expectations. We were counting on the fact that modern telephony had not been reduced to the essentials and presented clearly before.
How did the video actually perform? What internal and external feedback did you get?
The video was viewed over 60,000 times on YouTube and Facebook within a few weeks. We are delighted and keen on more!