Helvetia is a quality-oriented, comprehensive insurance provider that ranks among Switzerland’s top insurance companies. Some 3,500 dedicated employees provide services for over 1.3 million customers who place their trust in Helvetia.
We have already done a few explainer videos for Helvetia, most recently one on Helvetia’s cyber insurance. Jasmin Ulrich, Digital Learning Manager at Helvetia, explains in an interview, why they decided on an explainer video, what their expectations are and how they used the video.
Interview with Jasmin Ulrich, Digital Learning Manager at Helvetia
An explainer video attracts interest and can convey important topics so they are concise and entertaining. Unlike other options such as brochures, explainer videos are a compelling way of communicating emotions and basic attitudes to the target audience.
youknow was recommended to us so we got in touch with them. Our first contact was pleasant and professional from the start. Sunita Wälti explained the development structure and showed us examples of explainer videos.
Why did you decide on a custom explainer video?
We wanted to be raise awareness and reach out to existing and future customers. At the same time, we wanted our internal customer advisors to learn about the new, simple cyber insurance because cyber attacks are a current but new threat to all companies, irrespective of size. Thanks to the custom style, we were able to produce a video that matched these wishes and needs perfectly. The resultant explainer video is ideal for our market launch and clearly communicates the message.
Mainly on our website, internal platforms and naturally on our social media channels to advertise our new cyber insurance.
We expected youknow to listen to us and address our topic with a clearly structured production process. Top quality was important in terms of the content and graphics used in the video. And we were not disappointed: The explainer video is short, simple and compelling. During the production process it was clear at all times which process step we were dealing with and who had to do what by when. Our expectations were fully met. We will certainly work with youknow on future projects.
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