Minimizing complexity and storytelling are in our DNA: Our workshops are based on eleven years of experience in the conception of over 5,000 explainer videos and e-learning solutions for the biggest companies in Germany, Austria and Switzerland.

Our workshops

Minimizing Complexity Workshop

Building bridges for the target group.

Which techniques you can use to reduce your message to the essentials so that your target group understands it
How you can see your topic from your target group’s perspective
How other companies minimize complexity

Storytelling Workshop

How storytelling can make your content compelling.

Why and how storytelling works and how other companies work successfully with storytelling
Which tools can turn you into a storyteller
How to find a story in every topic – and how to tell exciting stories

Exclusive workshops for companies

You would like to send a whole department or group from your company to a training session on minimizing complexity? No problem! This gives us the chance to tailor the workshop to your specific needs so that participants take home plenty of concrete results.

The conditions for our exclusive workshops at a glance:


max. 15 people


about 4 hours


At your or our place


3,800 €
(per group)

Selection of topics

Your favorite topic

Our moderators

Our workshop moderators are experts at reducing complex topics to essentials and explaining them simply. You can meet them here.

Friedl Wynants

youknow’s founder and Managing Director has many years of experience in the conception of explainer videos and e-learning solutions. He has built up a broad scope of expertise in minimizing complexity and storytelling, which he shares with you in our workshops.

Jakob Hüsken

A conception specialist at youknow, Jakob Hüsken, has implemented hundreds of explainer video and e-learning projects. He shares his wealth of knowledge on minimizing complexity and storytelling in our workshops.

Katharina Schell

As conception specialist at youknow, she is passionate about minimizing complexity and storytelling, the heart and soul of her daily work. Katharina reduces every complex topic to the essentials – you can learn about the methods she uses in our workshops.

Miriam Kehl

Miriam Kehl also works as a conception specialist and takes care of many well-known clients from various sectors, including BMW, Gigaset and DfB. Miriam moderates the workshops and shares her expertise in the art of explaining effectively.

Any questions?

Are you interested in an exclusive workshop or would you like to learn more about our workshops? Then simply reach us using the contact form or contact us directly by mail or phone:

+49 (0)89 30 66 880-0