Mastering simple explanations

Your takeaway:

  • How other companies minimize complexity in order to reach and win over target groups.
  • Why our own knowledge sometimes prevents us from seeing things objectively – how you can avoid it and see your topic from your target group’s perspective.
  • Which techniques you can use to reduce your message to the essentials so that your target group understands it.
  • And: You will take home your very own first explanation from the workshop.

Our principles for explaining effectively are universally applicable: whether in email texts or presentations, when formulating product strategies, for change management, or as the basis for designing e-learning solutions.

You can book the workshop either as a closed group or take part in one of our open workshops. We adapt the workshop to suit your company’s topic in terms of content and method for closed groups.

Exclusive workshops for companies

You would like to send a whole department or group from your company to a training session on minimizing complexity? No problem! This gives us the chance to tailor the workshop to your specific needs so that participants take home plenty of concrete results.

The conditions for our exclusive workshops at a glance:


max. 15 people


about 4 hours




2,850 €
(per group)

Selection of topics

Your favorite topic

Any questions?

Jakob C. Hüsken, Conception Specialist

Are you interested in an exclusive workshop or would you like to learn more about our workshops?

Then simply reach us using the contact form or contact us directly by mail or telephone:

089 30 66 880-0

Minimizing complexity and storytelling are in our DNA: Our workshops are based on eleven years of experience in the conception of over 8,000 explainer videos and e-learning solutions for the biggest companies in Germany, Austria and Switzerland.

Our moderators

Our workshop moderators are experts at reducing complex topics to essentials and explaining them simply. You can meet them here.

Friedl Wynants

youknow’s founder and Managing Director has many years of experience in the conception of explainer videos and e-learning solutions. He has built up a broad scope of expertise in minimizing complexity and storytelling, which he shares with you in our workshops.

Jakob Hüsken

A conception specialist at youknow, Jakob Hüsken, has implemented hundreds of explainer video and e-learning projects. He shares his wealth of knowledge on minimizing complexity and storytelling in our workshops.

Katharina Schell

As conception specialist at youknow, she is passionate about minimizing complexity and storytelling, the heart and soul of her daily work. Katharina reduces every complex topic to the essentials – you can learn about the methods she uses in our workshops.

Miriam Kehl

Miriam Kehl also works as a conception specialist and takes care of many well-known clients from various sectors, including BMW, Gigaset and DfB. Miriam moderates the workshops and shares her expertise in the art of explaining effectively.